Our TOP Priority is your Bottom Line
"Our Experiences as commercial cattleman brought us into the seedstock business"
"In a challenging environment, Fertility-Longevity and Predictability were the most beneficial traits to us as commercial cattleman, so that's what we will continue to focus on"
The Angus industry has expanded its footprint significantly since we started using its genetics in our own commercial operations over a decade ago. Today Angus is a major player in almost every segment of the beef industry. There are numerous “tools” and technologies for breeding, raising, and selling Angus Genetics and that list continues to increase. While it may seem a bit overwhelming, we are quite comfortable with it all because we only focus on the “tools” and technologies that are relevant to keeping your commercial operation in business. Our background and experience is in the commercial-cow calf sector of the beef industry and quite frankly our relevance in the Registered Angus Business is secondary to our mission of running a profitable commercial cow-calf operation. Our business model hasn’t changed because our pastures are occupied by cattle that have registration numbers. If we can operate in the challenging environments like our customers and most importantly constrain ourselves to the same inputs or financial environment as our customers, we can truly see eye to eye with them and have an honest discussion about the challenges we face and hopefully provide solutions to those challenges. Every calf that is born on our operation comes with the assumption that it will be sold commercially at weaning, unless in that timeframe that calf provides us with a legitimate reason why it would add value to our own operation or yours. We believe this mindset gives us the greatest opportunity to offer our customers the best of the best. We test our cattle with the expectation of failure, you cannot find the studs if you don’t expose the duds. It’s our belief that Registered cattle should be superior in their purpose to their commercial counterparts and their Registration numbers are given to them after they have shown the potential for being superior. We are not here to tell you what you need, but present ourselves and our operation honestly and directly so that you have the adequate information to decide for yourselves if our cattle may add value to your operation. “Our Top priority is your Bottom Line” it’s our mission statement and our goal. We are trying to build Predictable and Fertile cattle that bring your paycheck home year after year with little to no intervention. We are not here to “reinvent the wheel” that is Angus, but simply focus on the fundamental components that make it turn effectively in the commercial cattleman’s operation.